Industry Expert
The market verticals of Joomag
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Content Marketing
Corporate Communications
Digital Publishing
Sales Engagement
Known Joomag use cases
Content Marketing
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Content Marketing as a market vertical
o What is content marketing?
o Marketing landscape
o Marketing stack
o Goals and problems
Content Marketing as a Joomag solution
o Goals of customers to achieve with Joomag
▪ Content Creation
▪ Distribution
▪ Lead Generation
o Key performance indicators for customers
▪ Reach
▪ Conversion
▪ Engagement
o Features provided by Joomag for Content Marketing solution asfsa
o Main types of publications created by this segment
o Joomag's main target group
Main competitors (Ceros, Zmags)
Corporate Communications
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Corporate Communications as a market vertical
o What is corporate communications?
o Standard operating procedure (SOP)
o Goals and problems
Corporate Communications as a Joomag solution
o Goals of customers to achieve with Joomag
▪ Content Creation
▪ Deep Collaboration
▪ Branded Apps
o Key performance indicators for customers
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